About ssello

Like many of you, we started as regular ecommerce sellers.

We had successfully built and grown our businesses in familiar markets, but we knew there was massive untapped potential beyond our borders. Latin America, with its 700+ million consumers and rapidly growing ecommerce markets, represented an incredible opportunity that we couldn't ignore.

The potential was undeniable, but the path forward was anything but clear. What seemed like a straightforward expansion quickly became a nightmare of complexity. Every step presented new obstacles we hadn't anticipated.

International customs regulations were a maze of confusing documentation and unexpected fees. Shipping logistics meant finding reliable partners, managing international delivery times, and handling returns across borders. Legal compliance required understanding business registration, tax obligations, and regulations in each market. Payment processing meant setting up local systems, managing multiple currencies, and navigating financial regulations we'd never encountered.

Then there were the language barriers, cultural nuances, and marketplace-specific requirements that seemed to change constantly. Each platform had its own rules, optimization strategies, and compliance demands that took months to understand.

Instead of giving up on what we knew was a massive opportunity, we decided to solve these problems not just for ourselves, but for every seller facing the same impossible barriers. That's how ssello was born.